On October 2-4, 2011, approximately 140 independent florists and floral industry vendors from across North America will meet in Atlanta, GA to further develop core principles, membership requirements and strategic planning committees of the Florists For Change (FFC) movement. This second meeting, a follow-up to the August inaugural gathering in Las Vegas is intended primarily for florists interested in promoting industry ethics, “buy local” marketing, and consumer value.

The conference includes:

• A Sunday night "Meet and Greet" no-host bar at the Westin Peachtree Plaza. 
• The Monday Conference and Lunch at the Westin. 
• A Tuesday morning Presentation of Findings with a "Q & A" session. 
• A Tuesday visit to the Atlanta's Merchandise and Gift Mart.
• A visit to the Metro Atlanta Floral Delivery Co-Op.