In 2016 the Northeast Floral Expo moves from its home for the past several years, the Mystic Marriot in Groton CT, and returns to the Springfield Sheraton Monarch in Springfield Mary Ann. This new venue is just under two hours up the road from Mystic – a little closer to Albany and Boston, a little farther from New York City.

 

FloristWare is very please to be a Gold sponsor of the event and provide two different sessions. One of these, on Saturday morning, is a main stage business session. The other, on Sunday, is a business clinic.

 

Both sessions will be presented by Same Bowles AIFSE of FloralStrategies and will be focussed on better sales and service for your shop. The main stage presentation will cover information valuable to all florists. The business clinic will be more specialized, looking at sales management in the retail flower business.

 

For more information, please visit the NEFE website.