The 1-Day Profit Blast is a very exciting format that SAF has introduced over the last few years. The idea is to provide great content in a very concentrated format, making it ideal for florists that can't be away from their shops for days at a time. It has been very well received in other cities like Seattle and Atlanta.

This time is takes place in Des Moines Iowa, with sponsorship from the Bill Doran Company, an outstanding wholesaler, and Hortica Insurance.

The event costs just $189, but SAF members and Bill Doran customers can attend for just $139. There are also room available in the Des Moines Marriott Downtown for just $119. Florists can register on the SAF website.

The core of these event is four education sessions, presented by four of the best speakers and educators in the floral industry.

CSI: Flower Shop — Live!

Tim Huckabee, AIFSE, president of FloralStrategies, LLC

Treasure Hunt: Finding Your Hidden Profits

Derrick Myers, CPA, CFP, PFCI, president of Crockett, Myers & Associates, Inc.

Minimalist Design, Maximum Profit

Jacob McCall AAF, AIFD, FSMD, design and marketing director of The Elite Flower.

360° Marketing

Art Conforti, PFCI, owner of Beneva Flowers & Gifts

All of these speakers will be sharing information that you can take back to your shop and put into practice on Monday morning.

Profit Blast also includes a supplier showcase, where florists can meet with vendors that are supporting the industry and making the effort to get to know them. FloristWare will be participating the supplier showcase and looks forward to meeting area florists.