SAF's 1-Day Profit Blast is an exciting format that continues to pick up steam. There were two of these events in 2015, and this will be the first in 2016.

The idea behind the Profit Blast format is to provide florists with great educational content in a very concentrated manner. The one day format is ideal for florists that can't be away from their flower shops for days at a time. Past Profit Blast events, in cities like Atlanta and Seattle, have been very well received. The first event of 2016 takes place in Austin Texas.

The core of the Profit Blast format tends to be four educational sessions, always presented by four of the best speakers and educators in the floral industry. The speakers and sessions for the Austin event have not yet been announced.

The Profit Blast format also generally includes what is known as a supplier showcase – a trade fair format that allows florists to meet with vendors that are supporting the industry. FloristWare looks forward to meeting existing (and potential) clients and we look forward to getting to know more florists in Austin.