SAF's 1-Day Profit Blast is an exciting format that was very successful in 2016 and SAF is happy to announce the first session for 2017 will be held in the greater Philadelphia area.

The idea behind the Profit Blast format is to provide florists with great educational content - from design to business to tech -  in a very concentrated manner. The one day format is ideal for florists that can't be away from their flower shops for days at a time. There is also a supplier expo. 

The Philadelphia session features an exciting line-up of speakers and topics: 

Laura Daluga, AIFD, owner, Department of Floristry - “Exceeding the Design Demands of Today’s Gift Givers"

• Design and promote sustainable floral arrangements
• Embrace the DYO (design your own) movement as a financial win for your shop
• Interpret personal style to create truly unique floral art
• Attract millennials and other consumers through caused-based programs

Derrick Myers, CPA, CFP, PFCI, president of Crockett, Myers & Associates, Inc. - “Treasure Hunt: Finding Your Hidden Profits"

• How to understand — and use — formulas and worksheets to improve your profits
• Time-tested cost control techniques used by hundreds of profitable florists
• The most common — and detrimental — black holes of lost profits in every business

Tim Huckabee, AIFSE, president of FloralStrategies, LLC - “Build the Perfect Sales Script”

• Key elements of a successful encounter with a customer
• New techniques to give each facet of the conversation energy and a polished presentation
• How to create a natural-sounding script — and take it home so you can put it to work in your shop right away

Crystal Vilkaitis, owner, Crystal Media - “ABCs of Social Media Advertising"

• Marketing techniques that will save you time and money, and get you seen
• Targeted strategies for the top sites, including Instagram, Twitter and LinkedIn
• How to make paid advertising on social media pay off

For more details, please visit the SAF website.